Resistance to an appointment is a predictable element of any sales call.
Understand that NO is part of the process and you cannot get to a yes without going through the initial NO. NO can be a reflexive response and frequently means I do not know enough to make a decision.
The prospect’s response to your request for an appointment is not: NO NO NO. It is usually couched in statements such as “I Am Happy With My Bank”, “Too Busy”, “Send Me Some Information”, etc. Having a response to common objections to an appointment will increase your confidence and convince your prospect that it would be a valuable use of their time to meet. (Use your Gehegan guide.)
If you trust the process and use the guide, you will experience higher rates of success.
Here is some sage advice: if you are going to give up after the prospect’s initial resistance then do yourself, the bank and most importantly your prospect a favor – don’t make the call – because you are not convinced and committed that what you personally bring to this relationship has value.
You do make a difference – Believe it!
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